Charlie Tona - Biography


Charlie Tona is a dynamic and multifaceted professional whose career seamlessly bridges music, education, entrepreneurship, and hospitality. Celebrated for his creative vision, craftsmanship, and natural charisma, Charlie has earned recognition from industry leaders, global brands, and legendary artists. His life’s work reflects passion, reinvention, and singular purpose—building a legacy rooted in unforgettable experiences and meaningful connections.
Early Life & Education
Growing up in Williamsville, New York, Charlie displayed both curiosity and drive from an early age. He began guitar at age six, sparking a lifelong love for music, while also showing natural leadership that would later define his career.
Charlie earned both a Bachelor of Science in Business Management and an MBA from Nova Southeastern University. His academic excellence led to influential roles, including serving as Founding Director of Marketing for NSU’s School of Hospitality and as an Adjunct Professor at Nova Southeastern University and Miami Dade College. These experiences cemented his expertise in strategic leadership, guest experience design, and organizational development.
Musical Journey & Creative Recognition
Music is at Charlie’s core. A self-taught guitarist with a soulful, blues-driven style, he rose to prominence through collaborations with legendary artists—including Bo Diddley, who mentored him and fondly nicknamed him “Charlie Tuna.”
Charlie’s artistry extended to guitar craftsmanship, creating custom instruments for icons such as Bo Diddley, Steven Seagal, James Vincent Young (STYX), and Joey Molland (Badfinger). His guitars have been featured in major museum exhibitions, music conventions, magazines, and books.
He has also shared stages with world-renowned acts such as The Rolling Stones, B.B. King, The Four Tops, Vanilla Fudge, and Steven Seagal, earning additional recognition in publications and on recordings as an artist.
Business & Hospitality Leadership
In 1994, Charlie transitioned his entrepreneurial energy into hospitality, pioneering the first full-scale quality assurance audit process for hotels, resorts, casinos, airlines, and entertainment venues. His innovation set new global standards in guest experience, directly contributing to clients achieving top Forbes and AAA ratings.
Charlie’s consulting and training programs have influenced over 1,700 clients and corporations, including Marriott International, Camino Real, Fiesta Americana, Tecton Hospitality, and Dow Hotel Company. His leadership has been celebrated for raising guest satisfaction, strengthening brand loyalty, and mentoring staff toward excellence from his signature training programs.
Public Recognition & Philanthropy
Charlie’s reputation as a “celebrity entrepreneur” stems not only from his artistry and business ventures but also from his media presence and charitable work. He has helped raise over $10 million for organizations such as the American Cancer Society, Miami Children’s Hospital, Jessica June Cancer Foundation, and numerous homeless shelters. By uniting artists, entrepreneurs, and communities, Charlie continues to leverage his influence for meaningful impact.
Legacy & Future Vision
Amid the disruptions of the COVID-19 pandemic, Charlie shifted focus toward consulting on brand standards and guest experience optimization, continuing to shape the hospitality landscape.
Today, he remains committed to pushing boundaries—developing innovative hospitality concepts, mentoring emerging talent and partnering with leaders to rise above excellence in ways that blend art, philanthropy, and legacy. His career is a testament to resilience, authenticity, and bold entrepreneurship—building success from the ground up while inspiring others along the way.
Early Life & Education
Growing up in Williamsville, New York, Charlie displayed both curiosity and drive from an early age. He began guitar at age six, sparking a lifelong love for music, while also showing natural leadership that would later define his career.
Charlie earned both a Bachelor of Science in Business Management and an MBA from Nova Southeastern University. His academic excellence led to influential roles, including serving as Founding Director of Marketing for NSU’s School of Hospitality and as an Adjunct Professor at Nova Southeastern University and Miami Dade College. These experiences cemented his expertise in strategic leadership, guest experience design, and organizational development.
Musical Journey & Creative Recognition
Music is at Charlie’s core. A self-taught guitarist with a soulful, blues-driven style, he rose to prominence through collaborations with legendary artists—including Bo Diddley, who mentored him and fondly nicknamed him “Charlie Tuna.”
Charlie’s artistry extended to guitar craftsmanship, creating custom instruments for icons such as Bo Diddley, Steven Seagal, James Vincent Young (STYX), and Joey Molland (Badfinger). His guitars have been featured in major museum exhibitions, music conventions, magazines, and books.
He has also shared stages with world-renowned acts such as The Rolling Stones, B.B. King, The Four Tops, Vanilla Fudge, and Steven Seagal, earning additional recognition in publications and on recordings as an artist.
Business & Hospitality Leadership
In 1994, Charlie transitioned his entrepreneurial energy into hospitality, pioneering the first full-scale quality assurance audit process for hotels, resorts, casinos, airlines, and entertainment venues. His innovation set new global standards in guest experience, directly contributing to clients achieving top Forbes and AAA ratings.
Charlie’s consulting and training programs have influenced over 1,700 clients and corporations, including Marriott International, Camino Real, Fiesta Americana, Tecton Hospitality, and Dow Hotel Company. His leadership has been celebrated for raising guest satisfaction, strengthening brand loyalty, and mentoring staff toward excellence from his signature training programs.
Public Recognition & Philanthropy
Charlie’s reputation as a “celebrity entrepreneur” stems not only from his artistry and business ventures but also from his media presence and charitable work. He has helped raise over $10 million for organizations such as the American Cancer Society, Miami Children’s Hospital, Jessica June Cancer Foundation, and numerous homeless shelters. By uniting artists, entrepreneurs, and communities, Charlie continues to leverage his influence for meaningful impact.
Legacy & Future Vision
Amid the disruptions of the COVID-19 pandemic, Charlie shifted focus toward consulting on brand standards and guest experience optimization, continuing to shape the hospitality landscape.
Today, he remains committed to pushing boundaries—developing innovative hospitality concepts, mentoring emerging talent and partnering with leaders to rise above excellence in ways that blend art, philanthropy, and legacy. His career is a testament to resilience, authenticity, and bold entrepreneurship—building success from the ground up while inspiring others along the way.
